Methods for Building a Successful Global Brand

For a brand to be successful on a global scale, it must consider several elements, including the state of the economy in each location, the preferences of its target audience in each region, and the company’s pricing strategy. Because of this global recognition, a logo is very crucial.

Creating brand identification begins with a memorable corporate logo. People are more likely to buy a company’s goods and services if they are well-known worldwide. In particular, this will be the case if the brand has a generally favorable reputation.

Popular brand emblems are readily identifiable. Their distinct forms and hues make them simple to identify. A special place in the hearts of devoted customers has been carved out for these emblems, which have now achieved iconic status. Several of these iconic emblems are widely used even now. Some have evolved somewhat, while others have changed significantly.

One of the most recognizable food company logos is that of Baskin-Robbins. The organization first appeared in 1947. More than 50 nations presently host the company’s retail outlets. It’s an old logo with a modern makeover with fresh hues and a sleeker typeface.

To put it another way, the basic idea behind this essay is that cost isn’t necessarily the most crucial factor when making a purchase. There are obvious factors to consider, such as supply and demand, but pricing may also be a game of concealment. As part of a bigger plan, a pricing model is often implemented. Usually, this occurs in reaction to some pressure. In other words, pricing is typically a multi-step process, albeit within an overarching marketing and sales plan framework. One should take a systematic and selective approach to price. The company will be doomed if its global pricing plan does not suit its requirements.

When pursuing a new course of action, it is essential to revise your company model accordingly. This holds truer yet when structural shifts or technical innovations are occurring in your sector of the economy. It is crucial to identify the optimal next steps to avoid an expensive and inconvenient decline.

There are many routes to take when attempting a business model shift. One option is to shift your business’s revenue model, realign your sales team, and target a more niche audience. A new product or service that integrates with your existing platform might also be introduced. One strategy to reduce risk when exploring uncharted territory is to revise your company model. Making the proper choice can help you improve your market share and create value.

Making your business successful globally may depend on your ability to create content that speaks to certain demographics in various locations. There are several factors to consider when distributing information that will appeal to certain demographics. Using psychographic segmentation is one method to think about. Attitudes, values, beliefs, and personality traits are the mainstays of psychographic segmentation, revealing a plethora of information about the target population.

A marketer promoting dog food may separate potential buyers into subgroups according to the breeds of dogs they feed. Another scenario is a clothing brand that targets consumers in colder climates with marketing for winter wear. A worldwide apparel or dog food business may fare better with these demographics if global brand caters to their specific interests.



Professor Park is the director of the Global Branding Center at the moment. C.W. Park was previously the Albert Wesley Frey Distinguished Professor of Marketing

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C.W. Park

Professor Park is the director of the Global Branding Center at the moment. C.W. Park was previously the Albert Wesley Frey Distinguished Professor of Marketing